Here is the current wording of the email that I'm considering sending out.

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Hi [THEIR-NAME]!  Recently, I mentioned to a colleague how proud I am of my past clients, many of whom are out speaking with higher confidence and clarity since working together.  He said, “That’s great!  So what’s your incentive program to have them refer their friends and colleagues?”  Awkward pause, as I realize that’s something I don't have and could have implemented years ago!

So, as someone I enjoyed working with in the past, you’re among the first to learn of my new referral program where you earn coaching credits!   For individuals like you (not companies…that’s going to work differently), it works like this:

For every coaching client you introduce or refer to me who books an initial consultation and then invests in at least three hours coaching with me, you personally earn a free 30 minutes of my coaching time which you can use for:

There's no techy thing you’ll have to go do to get referral credit.  It's as simple as this: If the person mentions you, I’ll let you know!  :-)  And yes, you can save credits for up to a year so you could spend 60 or 90 minutes with me instead of using just 30.  The time earned is not transferable to others, though…the coaching needs to be for you.  If you don't have any coaching needs for yourself at this time, your referrals are still tremendously appreciated!

By the way, about 95% of my practice is now on Zoom (even for San Diegans) and clients are loving it, as do I; there are so many advantages in addition to convenience!
So referrals aren't limited at all to locals! 

Thank you!  I'd be happy to work with you again if the need ever arises and I look forward to meeting those you send my way!

Milo

PS:  I’m also open to applying credits toward photo editing/restoration, if the job can be done in under 30 minutes.
I do this through my other business; see FreshenYourPhoto.com if you don’t know about that!  One example down at the bottom.

PPS:  I’m excited to have the article below published in Forbes! Would love for you to see it and maybe learn from it.  If you find value in it, please add a comment to the LinkedIn feed with your thoughts on it. 

One last PS:  Besides the tremendous convenience, coaching on Zoom has benefits like: